Posts Tagged ‘CG Lead’
Late in the process it was decided the pack-shot of this new line of products would be done entirely in CG, which means we had to ensure our renders would have a smooth photo-real look to it.
For this 15 seconds animated piece, we had to rebuild a countryside landscape from various elements.
The initial plants were shot against green screen, the hero leaf was built in 3d and and animated to blend seamlessly with the live-action plants and also land on the live-action bottles.
The background was built from a matte painting projected on 3d geometry.
The grass environement at the end was also entirely rebuilt in 3d.
Client: Campbell’s Soup Company
Director: Rob Schnapp
Executive Producer: Dante Piacenza
VFX Company: Absolute Post
VFX Producer: Sally Heath
Lead Flame: Nathan Kane
3D: Minh Nguyen Ba, Andrew Harper, Sheri Wong, Rob Dollase, Vania Alban Zapata, Mirelle Underwood, Cedrick Gousse
For this commercial for LG new Infinea screens, we had to build a photo-real gallery space displaying the new tv set.
A viral campaign for The Viral Factory for Samsung Jet phone, with a humoristic tone set as a to fake a corporate product launch.
I created the model from various pictures I took at the Whipsnade zoo near London.
I also created the rig as well as the animation pipeline.
Next the elephants were animated, bungee-jumping from a UFO over Picadilly Circus.
Ptoduct: Samsung Jet Phone
Creative agency: The Viral Factory
Art director: The Viral Factory
Media agency: The Viral Factory
Director: Keith Schofield & The Viral Factory
Production company: The Viral Factory
Editor: Rob Hill
Post production: Absolute Post
3D: Richard Nelson, Minh Nguyen Ba, Jamie White, Matt Burns, Huggy Stephens
Audio post production: Unit Post
I rebuilt a dark and moody side street from downtown LA, using pictures taken during the shoot.
Below is a wireframe render that shows the model with and without texture.
Exec Creative Directors: Sir John Hegarty, Nick Gill
Creative Team: Toby Allen, Jim Hilson
Exec Agency Producer: David Karbassioun
Production Company: Sonny, London
Director: Fredrik Bond
Producers: Helen Kenny, Ran Holst
Director of Photography: Alwin Küchler
Post Production: Absolute Post, London
Sound: Aaron Reynolds (Wave recording Studios)
Editing Company & Editor: Tim Thornton Allan (Marshall Street Editing)
Music: Justice, ‘Genesis ( The Levis Unbuttoned remix 2008)