Samsung – Attraction
winner of the 2009 Business to Consumer TELLY AWARDS
Our main task on this job was to create a “Sin City” look for the commercial which was shot entirely on green screen.
All the builings were modelled, filled with office props, then pre-lit to keep rendering times manageable.
Most of the shots were a mix of mate paintings, CG buildings and 2d post treatment.
Product: Samsung Series 6 LCD TV with Crystal Design
Airdate: May 2008 (Germany)
Post Production: Absolute
VFX Producer: Sally Heath
3D: Minh Nguyen-Ba, Gaia Predassi, Jamie White, Toby Walton, Michael Bonnington, Guillaume Julien
Flame: Ben Robards, Richard Bainbridge, Peter Smith, Phil Oldham, Daniel Morris, Nathan Kane, Hani Al Yousif
Combustion: Mark Epstein, James Cornwall, Michael Smith, Dan Leatherdale, Tim Andrews, Owen Saward
Agency: Cheil Communication GERMANY
Creatives: Patrick Thiede, Berend Enslin-Lohmann
Agency Producer: Heike Windfelder
Production Company: Crossroad Films
Directors: Samuel & Gunnar
Prod Co-Producers: Andrew Swepson (Exec), Carly Stone (Exec), Hera King
Editor: Joe Guest @ Final Cut
Music Design: Walter Mair @ Finger Music