Verizon Fios Bright
For this commercial for the Verizon Fios network, we had to re-create a huge traffic jam made of electronic appliances.
Shoot attendance was crucial as we gathered hdris in every area of the road that would be populated with CG cars as well as taking precise measurements of the different locations.
All the different appliances were then transformed into vehicles and placed on the empty patches of road to form a huge traffic jam.
The real challenge was certainly making the cg vehicles blend seamlessly with the live-action ones by giving a smooth photo-real look to the cg vehicles.
Below is a great before/after short piece made by JD that explains all the steps to achieve the final result.
Agency: McCann New York
Director: Filip Engstrom
Production : Smugler
VFX Company: Absolute Post
Flame: Dirk Greene
Nuke : JD Yepes
3D: Minh Nguyen Ba, Mitch Deoudes, Kelly Chang, laura Sayan Gabai, Sung Kim, Jun Lee, Adam Teninbaum, John Wade-Payne, Lee Young-Hsee